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Blog.

Embedding change

14/4/2021

 
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There is a plethora of self-help books, articles, websites and the like out there, and many perpetuate the myth that it takes 21 or possibly 30 or possibly some other random number of days to embed a new habit or behaviour. The truth about embedding change is somewhat different.

In 1960 Dr Maxwell Maltz published “Psycho-Cybernetics” in which he shared his views on behaviour change. This included his observation that change took a minimum of 21 days to embed. This was not a random number, but a number based on his observations of how long his patients took to adjust to surgical changes to their bodies as well as his own observations of how long it took him to change behaviour.

With the passing of time, the minimum of 21 days became 21 days or 30 days or another number of days. The reality is we are all different. Some changes can and do happen instantly. Some happen more quickly, whereas others can take time. The important first step is wanting to change and then knowing what that change is. If you can do that for yourself, do it. You also know that you can seek help because it’s all about becoming the very best version of you, isn’t it?


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