I’ve read a number of articles in recent times about how companies spend time and money to rebrand and repackage, driven by a changing consumer market, a desire to be more environmentally friendly, and a need to adapt to survive. And it is fascinating how creative and resourceful companies can be when the pressure is on.
We’ve seen much the same during this coronavirus-affected times, which has affected our personal, professional, family, and social lives in so many ways and on so many levels. Some of us have adapted and developed, reinventing ourselves in ways we would previously not have imagined. Some of us have struggled, unable to see beyond what used to be and what is no longer now.
Ultimately, it’s up to each of us to make our own decisions. We are in control. We know what we want and what we can do. We can take the first step. We know we can rebrand. We know we can repackage. We know we can reinvent. And we know when it’s the right time to take the first step, don’t we?